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- <text id=93TT0048>
- <title>
- Oct 18, 1993: To Our Readers
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Oct. 18, 1993 What in The World Are We Doing?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- TO OUR READERS, Page 4
- By ELIZABETH VALK LONG
- </hdr>
- <body>
- <p> President
- </p>
- <p> Those of you who keep track of our masthead will note a change
- this week. Likewise, those who follow our "From the Publisher"
- letters (we know you're out there) will have noticed that this
- note to you sports a new headline. Both reflect recent changes
- in the way Time operates, designed to bring business decisions
- closer to our readers and advertising customers. In my new role
- as president, I will continue to oversee all business functions
- at Time that taken together make up the publishing side of the
- magazine. In addition, I am now responsible for a variety of
- activities formerly managed at the corporate level of our company.
- </p>
- <p> As part of this new configuration, I am pleased to announce,
- Jack Haire has become Time's new publisher. Jack's primary responsibility
- will be to represent the magazine in the advertising marketplace
- and lead our nationwide ad sales and marketing staff.
- </p>
- <p> The change will not, of course, affect the magazine's editorial
- content. The distinction between "church" (the editors) and
- "state" (the publishing side) will continue to be observed.
- But in alerting you to this change, we want to acknowledge that
- our readers and advertisers are partners. Without advertising,
- a subscription to Time would cost nearly $100 more a year. In
- choosing Jack as Time's top executive in the advertising community,
- we have picked a seasoned professional with a distinguished
- track record. A nearly 20-year veteran of the publishing industry,
- Jack came to Time Inc. four years after graduating from American
- University in 1974. For the past two years, he worked as regional
- vice president in Chicago, where he represented all our company's
- magazines in the Midwest. There he managed to cultivate an enviable
- reputation as someone who had endless time to listen to the
- concerns of his colleagues and clients--he has been known
- to miss more than one plane that way--while getting twice
- as much business done as his competitors. He also picked up
- an ugly, if effective, golf swing. We welcome him back, and
- wish Billy, 7, the older of his two sons, luck with the tough
- transition he's worried about from the Bulls' backyard to the
- land of the Knicks. After Jack's brief tenure in 1989 as Time's
- advertising sales director, his colleagues presented him with
- a clock emblazoned, Thanks for a great six months. He recently
- asked if he would have to give it back. No--we're just happy
- to have more Time with him.
- </p>
-
- </body>
- </article>
- </text>
-
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